| Since its inception in 2000, the Newgrange team has worked in a senior capacity with campaigns on every rung of the political spectrum – City Council, Mayor, State Representative, State Senate, Governor, Treasurer, Congress, US Senate, and President of the United States. In fact, in the past six months alone, Newgrange has served as General Consultant and Senior Strategist to candidates for the following offices in Special Elections – US Congress, Mass. State Senate, Mass. State Representative, and City Council.
In addition during this time, we have advised and managed both nominating conventions and issue advocacy groups regarding their referendums.
What is that that we do that sets us apart from all the others? Why do folks covet our expertise in providing strategic advice, communications counsel, grassroots organizing, and plain old hard work?
Five words:
- data
- targeting
- message
- strategy
- delivery (of message and of voters)!
We would suggest simply that, it is our unique approach to the political dynamic at hand, be it a candidate campaign, an issue campaign, or a nominating convention. Fundamentally, we simplify the campaign effort and strive to remove all of the burden’s of the campaign exercise from the principals.
Simplistically speaking, politics is about 6 things:
- Collecting pertinent data for analysis
- Defining the winning message
- Targeting it to the correct citizens
- Creating the strategy to tie all the pieces together
- Delivering your message to your target audience to motivate them to do what it is you want them to do
- Delivering those people when and where you want/need them
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